thai bride underwear sales New Direct Marketing Concept Delivers Sales Results With 690% Profit
Achieving your goals requires beginner basics to evaluate your profit potential. Before you start your direct marketing campaign define the borders of what your total costs will be. Take the entire costs of a refined list, postage, printing, and handling. After this divide the resulting figure into the client value. That will provide the answer to the number of sales needed to break even. It is no closely guarded secret, that if you invest in direct marketing properly your returns outweigh expenses.Here is an example of essential ingredients leading to an easy calculation. You send your direct marketing mail piece to 10,000 quality agents. For expenses, they total $5,000 for the lists, printing, postage, and handling. Your response rate is .0.08%. Meaning just below average, and providing 80 leads to follow up on. You are able to contract 20 agents of which 10 submit sales. These10 agents average $3,000 in overrides. Each lead received cost $62.50, each contract was $250, and each producer was a $500 investment. The producers overrides are $3,000. Now minus the $500 in recruiting expenses and it equals $2,500 each. That means $25,000 total for 10 producing agents.The direct marketing mail return on investment factor would be 500%. A $5.00 return on every $1.00 you spent. Those figures would certain makes the direct mailing campaign better than imagined.TIP #1 Easily leapfrog your current direct mail return on investment. It is as easy as buying white underwear. Simply add an 800 toll free phone # on your sales piece, this alone often ups your response 0.05%. Put into simple direct marketing terms, you increased your sales leads by 25 more.TIP #2 For additional action find some hard blooded souls. After your direct mailing arrives, follow it up with a personal telephone call. The call is at the peak of interest 3 to 10 days after your prospect receives your sales piece. Whether you do it yourself, or hire an outside company, recent studies show that a personal follow up call can increase response rates up to 2% if the actual prospect is reached. When calling consumers, be aware of the Do Not Call list fine risk. Telemarketing in house or with an outside firm should cost about $300 for 1,000 calls. Around 400 are reached, and listen to your offering. Of these that means an additional 8 leads obtained for $300.Now it is time to put all the pieces together to see the total picture. Direct mail costs = $5,000, + $300 telemarketing expenses = a grand total expenditure of $5,300. Total leads = 113., of which 28 agents were contracted, with 14 producing overrides of $42,000. Net profit = $36,700 on a $5,300 investment. Therefore the direct mail return on investment factor would change to a 690%. Big mamma, you are riding high on the hog!When examining direct market mailing, view the entire picture. If you want to realistically increase your earnings $100,000 you should invest $20,000 in mailing out to 40,000 agents. Or if the list is a step ahead of others, you could obtain the same results by mailing 20,000 experienced agents twice.
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Saturday, September 4, 2010
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